Marc Dixon, 37

“Marc is a 3Shape genius. There are very few technicians I’d consider to be experts but Marc is one of those people,” says Minh Tran, Founder of DentalTechTips and a technician at Essex Dental Laboratory, Windsor, ON, about Marc Dixon, Owner of Decadent Laboratories in Brooklyn, NY. “I reach out to him when I can’t solve a problem myself and he’s always willing to share his discoveries so we can all benefit and be better technicians.”

In 2014, Dixon—who was working at a small, in-house lab in Manhattan—began making 3Shape tutorial videos that demonstrated his time-saving software tips and sharing them online via Facebook and YouTube along with photos of his work. As his tutorials gained popularity, he was asked to moderate the 3Shape Study Group on Facebook, answering users’ questions and developing a reputation as an expert.

Eventually, even 3Shape itself took notice: in 2017 it hired Dixon as a speaker and he’s...