Josey Linskey, 30

“Not only is Josey Linskey an extremely talented denture technician, she’s an all-around multi-tasking champion,” says Lyndsey Comiso, Office Manager at Aesthetic Oral Arts, a 10-person full-service lab in Livingston, MT. Case in point: Linskey joined the lab in August 2019 to build a removable department from the ground up, but once she saw a need to better market the lab and its services, she took on that responsibility, too.

Now the lab’s unofficial marketing director, Linskey sends out weekly email blasts; updates the website (she taught herself simple coding); designs monthly postcards in Photoshop using skills she picked up in art school; sends out thank you gifts to clients upon completion of a big case; and posts about twice a week on several social media platforms, often using case photos taken by Tyler Funk, the lab’s CAD/CAM manager.

Her strategies are working: she’s increased the lab’s social media followers from “almost...