The 1995 Harley-Davidson® Softail Classic motorcycle has been part of Ivoclar Vivadent legend since 1998, when Southern California Laboratory Owner Ray Soliz traded it for an IPS Empress System. For years, it was on display in Ivoclar Vivadent’s facility; now it’s been refurbished and donated as a raffle item to raise money for the Foundation for Dental Laboratory Technology (FDLT). 

“This motorcycle has served as ‘The Spirit of the Esthetic Revolution’ for our employees and has been a daily reminder that we need to work hard and be innovative for our customers,” explained Robert Ganley, President and CEO of Ivoclar Vivadent. “One year after Ray acquired his IPS Empress System, he was able to purchase a new Harley Davidson motorcycle, proving that Empress and the Esthetic Revolution fueled the promise of better dentistry, greater patient satisfaction...