Education Connection: Commitment to Education is Foundation of Lab's Success

For 30 years, a commitment to education has been the driving force in Brian Lindke's career, whether it's been as an in-house technician, product developer or laboratory owner. And it continues to pay off: his laboratory, Beautiful Smiles by Vividx, saw its highest sales ever last year, at a time when many other labs are struggling.

But Lindke is quick to point out that's not the ultimate goal. "We don't grow our business just for the sake of growing our business and having more volume. We want to build it based on relationships with dentists who are in tune with our philosophies and appreciate the value of working with us," says Lindke, who has been working with many of the same clients for more than a decade. "Many have become personal friends because we learn together, and invest time and energy into making their practices successful."

For the last 10 years, this philosophy has been the foundation of the seven-person, Buford, GA laboratory he owns with Yuichi "Ike"...