Burdette Dental Laboratory Thinks Pink For Breast Cancer Research

If you walked into Burdette Dental Laboratory last fall, you might have thought the laboratory's signature color was pink. After all, the entire staff in the Birmingham, AL facility was decked out in bright pink t-shirts. And, on one particular day, there was a huge pink fire truck in the parking lot--yes, a pink one.

The real reason for the rosy hue: Burdette's Cases for a Cause campaign, which raised $5,000 for breast cancer research. During October and November, the laboratory donated a portion of its profits to the Breast Cancer Research Foundation of Alabama (BCRFA).

With the dual objective of raising funds as well as awareness, the campaign was the brainchild of President Chris Waldrop, whose wife Margaret is a breast cancer survivor. (Margaret is also the daughter of Laboratory Owner Harold Burdette, Jr.) "Breast cancer touches one in eight women. There is not an individual within our company that has not been affected by breast cancer," says Waldrop. "We wanted...