We used to associate CAD/CAM with zirconia but, today, almost any product you want to make can be envisioned through CAD/CAM--whether it's the entire product or part of the product," said Don Cornell, Vice President of Jensen Dental, during his program, Critical Considerations for Integrating a CAD/CAM Strategy, at the 2012 Jensen Education Day event at the Swissôtel. "CAD/CAM is about process; it's no longer about product."

The good news is that the price of the technology is more accessible than ever before; there's an affordable option and system for every need and almost every laboratory.

If you choose to invest in digital technology, be wary of using price as a differentiator. "Don't let buyer mentality take over user mentality, meaning don't believe that if it costs more, it's better," said Greg Harris, a marketing and sales consultant, who presented alongside Cornell. "Evaluate what your customers are buying from you, get the features you need--not all the bells...