Results-Driven Marketing: Lab Owners Share Strategies that Work

Our lab has a connection with Ohio State University—I used to work at the dental school, several of our clients teach classes there and we also fabricate some of their work—and, for the last five years, I’ve brought in graduate students to our laboratory for educational seminars.

Twice...

For the last 15 years, we’ve worked with the Crown Council, a dental network, to co-sponsor a Young Dentist Program, an educational course aimed at nurturing dentists who have been out of school for less than five years. Held during three weekends over eight months, attendees receive training in...