Results-Driven Marketing: Lab Owners Share Strategies that Work

Sixty-eight percent of laboratories market their services to dentist-clients. Wondering how your efforts compare to those of your peers? Here’s the data from LMT’s latest Marketing Survey*.

29% of them set an annual marketing budget. Of that group, the majority spend 1-2% of their annual...

Our lab has a connection with Ohio State University—I used to work at the dental school, several of our clients teach classes there and we also fabricate some of their work—and, for the last five years, I’ve brought in graduate students to our laboratory for educational seminars.

Twice...

These days, dental office personnel are very fluid, with office managers, hygienists and assistants frequently moving to new offices. Since about a quarter of our referrals come from this group recommending our services when they join a new practice, we focus a lot of attention on them by offering fun...

In 2022, we began working with a local video production company, Rhymes with Timpani, to develop a social media campaign focusing on Instagram Reels, short videos that are pushed to your followers as well as users who aren’t following your account. Besides occasionally posting photos, we didn’t...

For the last 15 years, we’ve worked with the Crown Council, a dental network, to co-sponsor a Young Dentist Program, an educational course aimed at nurturing dentists who have been out of school for less than five years. Held during three weekends over eight months, attendees receive training in...