Results-Driven Marketing: Lab Owners Share Strategies that Work

Four lab owners offer their sure-fire strategies to attract and keep the attention of dentist clients. Plus: data from LMT's latest Marketing Survey.

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  • Turn Heads with Clever Custom Campaigns

    These days, dental office personnel are very fluid, with office managers, hygienists and assistants frequently moving to new offices. Since about a quarter of our referrals come from this group recommending our services when they join a new practice, we focus a lot of attention on them by offering fun...

    Randy Leininger
    Randy Leininger

    Owner at Just Crowns · Boise, ID

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