Turn Heads with Clever Custom Campaigns

These days, dental office personnel are very fluid, with office managers, hygienists and assistants frequently moving to new offices. Since about a quarter of our referrals come from this group recommending our services when they join a new practice, we focus a lot of attention on them by offering fun and memorable giveaways—and for those who stay put, it helps keep us front of mind.

For instance, staff members love water bottles so this past Christmas we gave them custom-designed, vinyl water bottle stickers. My part-time marketing person created the tooth-themed designs and characters—like a tooth dressed as Batman—and we used an online source to print about 300 stickers for less than $1 each. The office staff loved them!

We also use some of these same designs to spice up our client communication pieces, like sending out a Batman-themed email promoting our lab’s “Bat Signal”—or text—as the fastest way to...