Skyrocket Growth with Instagram Videos

In 2022, we began working with a local video production company, Rhymes with Timpani, to develop a social media campaign focusing on Instagram Reels, short videos that are pushed to your followers as well as users who aren’t following your account. Besides occasionally posting photos, we didn’t have much of an Instagram presence—we only had a handful of family and friends following our account—but we clicked with the owner, Aaron Lympney, and his approach of ‘edutainment’: videos that both educate and entertain.

We committed to making four short video spots each month, with the goal of posting once each week. Our very first video, You’re Restoring All-On-X the Hard Way, featured my husband, Adam, detailing why we don’t use Ti bases and showing our lab’s step-by-step in-house digital process. We posted the 35-second video on Instagram and, when we gained two new clients within 48 hours, we knew we were on to...