Travis Zick is on The BRIDGE!
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Brand Your Restorations
Creating your own brand of restorations helps you stand out in the marketplace and conveys exclusivity. To distinguish their all-ceramic products, D&S Dental Laboratory, Inc. in Waunakee, WI, has created its "ZR" line of zirconia restorations including ZR Crowns, ZR Plus, ZR Fusion and ZR Micro. "We brand our products to differentiate our laboratory and reinforce that our products aren't available from any other lab. When doctors start to learn your brand and your name, they start asking for it," says Travis Zick, President.
Many laboratory owners have experienced...
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When Dick Pilsner started D&S Dental Laboratory in 1972, his first "employee" was his grandmother who showed up on the first day to help answer phones and stayed for months, eventually taking over pickup and delivery. Worried she was working too hard, Dick spoke to her doctor—also his doctor—who said, "She's healthier than you...now stop eating hamburgers at the bench."
But Pilsner—and his wife, Sally—never stopped being concerned about their employees and that has been the culture at D&S for the last 40 years. Now with three locations and 77 employees, the Waunakee,...
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