Thanks to all who commented on my last post...Got another question: What are you all doing about the rising cost of gold? We have always had a 30% mark-up using our 75%high noble gold. It was comparable...See more with the other labs in town. We are now in need of more gold and if we mark-up at the cost we have to pay today, we will be 25% higher than before. Although the doctors say that cost is not a consideration compared to quality, they are questioning why our fees are higher than the lab down the road....
One-on-one interaction is a higher priority than ever before now that the economy has exacerbated the price-cutting phenomenon, according to LMT’s 2012 Fee Survey. To enhance customer relationships, respondents are offering more client education, joining study clubs and finding opportunities just to get more "face time" with their dentists.
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