When shopping for a new laboratory, almost 80% of respondents in LMT’s 2013 Dentist Survey say a referral from another dentist has the most influence on their decision.
LMT Original Research © 2010 - 2012
Problem: I'd like to boost my laboratory's name recognition in my local community. What are some low-cost public relations strategies?
Strategy: Public relations initiatives are a valuable way to promote your company without having to spend big bucks. They can enhance your credibility and help build your name recognition within your community and amongst potential clients. Here are some ideas to get your lab name out there and keep it visible:
• Call your local paper's health editor and offer to answer any questions he may have or send a letter to the editor offering your...
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