I am a Filipino dentist who has been a general practitioner in our country for the last 23 years. I have been the consultant for a local lab here in our city of Cebu for the past 20 years. The lab owner who has been my friend all these years has not been able to upgrade his equipment and technology these...
Cross selling your services to existing customers—rather than getting new business from new accounts—is easier because they already know you and your work and they’re more likely to be enticed to try your other offerings.
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