Richard Atanay has been GC America Inc.'s District Sales Manager for the West Coast since 2001, responsible for education, technical service and sales. He earned his Associate Arts Degree from Pasedena City College where he majored in Dental Technology. Atanay also owned Whittier Dental Prosthetics in Whittier, CA for 30 years.
1) Network with dental schools and offer yourself as a resource.
2) Hold an open house and introduce your staff, show your work processes and offer demonstrations.
3) Stay abreast—via public record—of dentists who have recently earned their licenses. Send them a congratulatory letter with an invitation to the lab.
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