Problem: I'd like to boost my laboratory's name recognition in my local community. What are some low-cost public relations strategies?
Strategy: Public relations initiatives are a valuable way to promote your company without having to spend big bucks. They can enhance your credibility and help build your name recognition within your community and amongst potential clients. Here are some ideas to get your lab name out there and keep it visible:
• Call your local paper's health editor and offer to answer any questions he may have or send a letter to the editor offering your perspective on a topic that may be of interest to the paper's readers, like cosmetic dentistry or concerns about lead in restorations. Also, when you have a noteworthy business development, such as opening a new denture department, a 10-year anniversary in business or a charitable event, send a press release to the local newspaper.
• Speak before civic organizations and senior groups on relevant...
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