Brandon Dickerman never planned to join the family business, Dickerman Dental Prosthetics which was started by his grandfather, Myron Dickerman, CDT, nearly 50 years ago. "Everyone outside my family always assumed that's what I was going to do so, naturally, I decided to go the other way," he recalls with a laugh. But when he graduated from the University of Vermont in 2009 with a degree in geography and didn't like his employment prospects, his grandfather reminded him he always had a place at the laboratory; Brandon took him up on the offer.
He started as a trainee in the removable department, learning about tooth morphology and fabricating bite blocks, custom trays and denture waxups. Then, after a year, Brandon got a special project: learning Straumann's new guided surgery software—coDiagonstiX software and gonyX hardware—and implementing a new digital process in the lab. It sounds like a tall order for a new graduate with little laboratory experience, but computer-savvy...
One-on-one interaction is a higher priority than ever before now that the economy has exacerbated the price-cutting phenomenon, according to LMT’s 2012 Fee Survey. To enhance customer relationships, respondents are offering more client education, joining study clubs and finding opportunities just to get more "face time" with their dentists.
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