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Dean Mersky, DDS, launched OPT-In Dental Laboratory Cooperative in October 2012. He has provided training and management for some of the largest dental labs in the country in areas of customer service, sales, workflow process, management process and communication, personnel development, and inventory management. Dr. Mersky earned a BS in Public Health at UCLA, his DDS from the University of Detroit and worked at the Captek Company as its Director of Clinical Communication.