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Brand Your Restorations
Creating your own brand of restorations helps you stand out in the marketplace and conveys exclusivity. To distinguish their all-ceramic products, D&S Dental Laboratory, Inc. in Waunakee, WI, has created its "ZR" line of zirconia restorations including ZR Crowns, ZR Plus, ZR Fusion and ZR Micro. "We brand our products to differentiate our laboratory and reinforce that our products aren't available from any other lab. When doctors start to learn your brand and your name, they start asking for it," says Travis Zick, President.
Many laboratory owners have experienced...
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