Marisa Birnbaum doesn't back down from a challenge. In 2007, she and her brother David—who both learned about CAD technology at the Bronx High School of Science—opened a mobile laboratory operation with little laboratory or business experience, using the CEREC inlab system to make same-day crowns. Marisa did all the technical work while David handled sales and marketing.
In 2010, when the economy took its toll, she and David decided to switch gears and scrap the mobile concept. "The original business didn't pan out, but I knew the industry was still a great place to be," says Marisa. "I love the artistic part of the work, the blend of old and new technologies and the fact that a big part of the job is problem solving." The pair decided to try the traditional laboratory business model and began looking for a permanent space where they could expand their services.
When they connected with Max Klein, Owner of five-person Accutec of New York, who was renting space in his lab,...
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