Marisa Birnbaum doesn't back down from a challenge. In 2007, she and her brother David—who both learned about CAD technology at the Bronx High School of Science—opened a mobile laboratory operation with little laboratory or business experience, using the CEREC inlab system to make same-day crowns. Marisa did all the technical work while David handled sales and marketing.
In 2010, when the economy took its toll, she and David decided to switch gears and scrap the mobile concept. "The original business didn't pan out, but I knew the industry was still a great place to be," says Marisa....
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88% of respondents have shifted responsibilities of some employees 17% have eliminated technicians 16% have added new technicians 12% have had to hire employees with a different skill set 9% have started hiring “off the street” employees with no dental technology experience (percentages total more than 100 because respondents could select more than one answer)
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