Robert Iuliano is on The BRIDGE!
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"If you want to stay in business today, you can't compete on price. You have to be willing to change and offer something new," says Bob Iuliano, CDT, Owner of three-person Adirondack Dental Ceramics, Queensbury, NY. "I believe bringing a mill into our lab saved our lab. Without it, I think we would have eventually gone out of business."
Four years ago, when Iuliano wanted to start offering zirconia restorations, he did what many small laboratory owners do: he outsourced them. After going through a number of outsourcers, he found one he liked and the arrangement worked well for two-and-a-half...
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