To say Ryan Napolitano made some changes to his father's laboratory is an understatement. In 2003, Precision Craft was a 17-person, "mom-and-pop" operation in a 3,500-sq-ft space. Today, it has doubled in size—in terms of staff and dentist-clients—and operates in a $3.4 million, 14,000-sq-ft facility.
"When I came aboard, it was still very much the lab I had grown up in," says Ryan, who worked in the lab since age 10 and formally joined in 2003 after earning a degree in communications and marketing. "Everything was run on a day-to-day basis; work came in, work went out. There was no marketing or long-term plan of where we wanted to be in five or 10 years."
Ryan initially got involved in administrative and marketing functions, including conducting a client survey to get a picture of where the lab was and where it needed to go. Using that feedback and other industry research, Ryan and his father—Richard Napolitano—developed a long-term strategic plan to grow the...
84 South Main St., Newtown CT 06470 203-426-4LMT · 203-491-2300 (fax) info@LMTmag.com
LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. Through LMT Magazine and our LAB DAY shows, LMT works to advance excellence in dental technology, enhance the products, services and communication of dental technicians, and give dental laboratory owners and managers the tools they need to flourish. Learn More »