Christian Coachman, DDS, CDT, received his dental degree from the University of Sáo Paulo in 2003 and his dental technology certificate from Rocha Marmo School, also in Sao Paulo, Brazil. As a lab technician, lab owner and accomplished dentist, he is well respected and a sought-after voice in the industry.
“Race to the bottom” is becoming a common refrain in our community these days. While price competition isn’t a new problem, the majority of lab owners say price cutting among laboratories is now worse than ever.
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