John Maguire, BS, BA, is President and Owner of Maguire Refining, Inc. A lecturer since 2007, he has been in the precious metal industry since 1972 and serves on the Boards of both the Midwest Dental Laboratory Association and the International Precious Metals Institute. He attended the University of Minnesota MBA program.
Take the time to go on dentists’ Facebook pages—lots of them have one—and try to find opportunities to start a conversation there. Once you start building trust with a potential customer on his page, chances are he’ll head over to yours as well to check out your content.
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