Trevor Laingchild is the Owner of dental studios Burlington and Yorkville in Burlington and Toronto, Ontario respectively. A published author, he is also a certified LVI Master Aesthetic Technician and serves on the Board of Directors for the AACD.
The 200 attendees* at How to Control the Future Before the Future Controls You, co-sponsored by Vident and Nobel Biocare, received a digital, handheld device so they could provide instant feedback to questions posed by Moderator Mark Murphy, DDS, FAGD. Their answers were immediately displayed on a large...
Cross selling your services to existing customers—rather than getting new business from new accounts—is easier because they already know you and your work and they’re more likely to be enticed to try your other offerings.
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