The 200 attendees* at How to Control the Future Before the Future Controls You, co-sponsored by Vident and Nobel Biocare, received a digital, handheld device so they could provide instant feedback to questions posed by Moderator Mark Murphy, DDS, FAGD. Their answers were immediately displayed on a large screen at the front of the room.
One striking statistic: 87% of attendees said an undue amount of pressure is keeping them from raising their fees. Given the price erosion trend in our field, this number didn't surprise panelist Richard Harrell, Vice President, DSG. "There is significant pressure...
Trevor Laingchild is the Owner of dental studios Burlington and Yorkville in Burlington and Toronto, Ontario respectively. A published author, he is also a certified LVI Master Aesthetic Technician and serves on the Board of Directors for the AACD.
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