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In this economy, working faster, smarter, better is the key to riding out the storm. Here are 3 easy-to-implement tips that can lead to a leaner, meaner, more efficient laboratory operation.
Problem: I want to find a concrete way to reward customers who have remained loyal to us and haven't been lured away by lower prices in this economy.
Read More 3 minute read
What are the five words that send a chill down a laboratory owner's spine when spoken by one of his biggest dentist-clients? "I'm buying a CAD/CAM system."
To date, more than 5,000 dentists in the U.S. have purchased Cerec chairside CAD/CAM systems, and many laboratories have reported a noticeable decline in work from these clients. The effect can be especially detrimental to smaller laboratories that rely on fewer clients to round out their sales figures.
However, by taking a proactive approach, these laboratory owners are ensuring that chairside CAD/CAM doesn't negatively affect their...
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While you need to exert relationship-building efforts with all of your customers, a new customer requires extra attention because he's not yet invested in your laboratory. Demonstrate from the start that working with your laboratory will be a great experience. Show that new customer you're different than any lab he's dealt with before. Here are five ways to do just that.
1. Lay out the welcome mat. Have a specific procedure in place for acknowledging a customer the first time he sends a case to your laboratory; it can be as simple as a phone call or letter thanking him for his business. Some...
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