Jeff Hucek is on The BRIDGE!
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In this economy, working faster, smarter, better is the key to riding out the storm. Here are 3 easy-to-implement tips that can lead to a leaner, meaner, more efficient laboratory operation.
Problem: I want to find a concrete way to reward customers who have remained loyal to us and haven't been lured away by lower prices in this economy.
Strategy: Consider a loyalty rewards program; many laboratories have programs that award dentist-clients cash, credit or even travel credits equal to 2-5% of their total volume. In 2009, Doug Egts, Owner of Esthetic Dental Creations in Rawson, OH, was spurred...
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As of September 2006, more than 5,000 dentists in the U.S. have purchased chairside CAD/CAM systems and are fabricating more restorations in-house.
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You know what they say: you never get a second chance to make a first impression. Here are five ways to cultivate loyalty and make sure first-time customers become long-term clients.
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