Confident and passionate, Jessica Birrell believes there's no limit to what she can accomplish in the dental technology field. Since starting her laboratory three years ago, she's developed a successful...See more niche for high-end smile design cases and now she's eager to branch out as an educator and share her knowledge. Her educational philosophy is that it's critical to understand the foundations of a material in order to successfully use that material. She's just started lecturing for Ivoclar Vivadent and, for her presentations, has created an e.max "Playbook" that explains the material makeup, uses and layering techniques for the different e.max ingots. "I'm teaching my courses like an art class. Technicians learn about the different mediums and build on that foundation by working with them to get a hands-on feel for the different techniques and uses. Once you understand the foundation, then you are free to play," says Birrell, who is publishing her first technical article this month in Dental Dialogue, an international magazine, in which she compares the use of four different e.max materials for creating minimal prep veneers. While Birrell views education as one way to give back to the community, she also spearheads numerous philanthropic efforts in her laboratory. For example, every October, she gives her packaging a pink makeover in honor of Breast Cancer Awareness month. For every case the lab receives in November, a Thanksgiving dinner item is donated to the local food bank and by the holiday, the lab will provide several families with a complete Thanksgiving dinner. A thank you note to the patient is then sent with the case explaining the contribution. Next month, the lab will be supporting the Utah Valley Christmas Box Club to fulfill the holiday wish lists—which often include socks, coats and other necessities—of abused and neglected children. One of her most personally rewarding charitable efforts was her Mother's Day Smile Makeover program. She provided an online form for her clients and their patients to nominate mothers in need of a makeover and then the participating dentists selected the most deserving patient. It was a toss-up between two women so Birrell decided to fabricate restorations for both; one had severe tetracycline staining and the other's husband and daughter have gone through organ transplants. She recently flew to Washington state to meet the women, do their makeup—she's also a licensed makeup artist—and got a local salon to donate haircuts and manicures, then held a photo shoot for both patients. "It was an incredibly moving experience. Volunteering takes time but it's so rewarding. It's amazing to see how our work can affect patients for the rest of their lives," says Birrell.
On October 11, Henry Schein employees commemorated National Breast Cancer Awareness Month by wearing pink and generously contributing their own funds in support of cancer research and care. Through the...See more end of the year, the Henry Schein Cares Foundation will donate a portion of the sales of its special "pink products" to the American Cancer Society; the company has raised more than $500,000 for cancer awareness over the last seven years.
The CNC Group—a group of 31 laboratories that share knowledge and group purchasing activities—are participating in a CNC Goes Pink campaign through the fourth quarter of this year to raise...See more money for breast cancer research. Whip Mix Corp. has manufactured pink articulators exclusively for the group and will donate a percentage of sales of the articulators; laboratory members are using Whip Mix's pink mounting stone and will donate mounting fees to breast cancer research. Whip Mix has also provided CNC member labs with marketing materials to educate clients about the program. The CNC group was started in 2004 and got its name from the initials of the three founding laboratories: Carter, Naturalike and Centric. For details, visit www.CNCGroup.org.
"So many are affected by breast cancer and if we can increase early detection, we can help fight the disease," says Jessica Birrell, Owner, Capture Dental Arts, Saratoga Springs, UT. To that end and...See more in honor of October being Breast Cancer Awareness month, Birrell is giving her packaging a pink-themed makeover. Her delivery boxes are tied with a pink bow, the case boxes are wrapped in a sheer pink bag and the impressions are enclosed in a cellophane bag imprinted with the pink breast cancer ribbon. Also in the boxes are pass-along items for dentists to give to their patients, including a pocket-size handout, What Everyone Should Know About Breast Cancer....In Women As Well As Men; mints in wrappers featuring the breast cancer ribbon and early detection messages; and wrist bands and pens. The wrist bands and pens are themed: "Fight Like a Girl" for females and "Tough Guys Wear Pink" for men. "In addition to being educational and promoting awareness, these materials demonstrate the dentists' concern for patients' overall health and enhance the dentist-patient connection," says Birrell, who purchased most of the packaging materials through companies that donate a portion of the proceeds to the American Cancer Society.
Television cameras. 8,000 viewers. And a dental technician in the spotlight. This is not a common scenario, but one day last year, Eddie Corrales, CDT, seized the opportunity to introduce his new venture—CADSmiles—directly...See more to prospective patients when he appeared on the cable show, San Diego Living. During the five-minute segment—which cost Corrales $1,000—he was interviewed by the show's host, demonstrated CAD/CAM scanning and design, and shared before-and-after photos of CADSmiles makeovers. CADSmiles is an in-office service that Corrales markets to CEREC doctors. When a client has a large or esthetically challenging case, Corrales goes to his office to consult with the patient and then uses the dentist's CEREC system to design and fabricate the case—usually within hours. "I tell patients I'm basically their own private smile designer. We talk about their expectations and, once the restorations are seated, I can immediately take care of any adjustments. So they feel confident they'll get the results they want," says Corrales, also owner of two-person Downtown Dental Designs in San Diego. "And the best part is it's usually all done in one day." That predictability and convenience is one reason why the service is a perfect match for direct-to-patient marketing. "My goal is for CADSmiles to be a brand patients know," says Corrales. "I want them to go into dental offices and ask for it by name." To that end, Corrales has continued to garner television coverage since that appearance on San Diego Living last year. He was invited back to the same TV station last June to promote a breast cancer awareness event he sponsored along with a local spa. It was an evening of pampering for breast cancer survivors—complete with a jazz band, sushi bar and raffles—and a chance for three survivors to win smile makeovers compliments of CADSmiles. Corrales has participated in similar makeover events and hopes to continue to do them on an even larger scale. He is also planning a longer paid segment on San Diego Living, a professionally shot patient-education video for his website and a promotional CADSmiles car wrap. Patients who contact Corrales directly are referred to his website, www.cadsmiles.com, where he maintains a list of dentists who offer the service. While CADSmiles has been an exciting new angle for Corrales, initially there was a completely practical business reason behind the idea. In 2008, Corrales—a long-time Sirona inLab user who marketed mostly to CEREC dentists—started to see his single-unit caseload decrease since so many of his clients had their own milling systems. "At the same time, the economy was faltering and I wasn't getting a lot of smile design cases either...so I realized I had to go out and get them," says Corrales. "I also knew this service would be a great opportunity to partner with dentists who have under-utilized systems they only use for posterior work." Since 2009, he has done more than 200 CADSmiles cases, mostly in his home state of California but also as far away as New York and Canada. Currently, he does an average of 10 to 15 CADSmiles cases a month. Not only does he charge clients a premium for the convenience of having the work done in their offices, but he also has practically no inventory costs or overhead—and gets paid the same day. "I've worked hard on CADSmiles and right now the work is very profitable," says Corrales. "And that's something I haven't been able to say in years." Here is Eddie Corrales' appearance on San Diego Living to promote CADSmiles: http://www.youtube.com/watch?v=YD52M16uawU
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Heraeus Kulzer, LLC, is donating a portion of sales from its Venus White line of teeth whitening systems to support breast cancer research for the fourth consecutive year. The company's Venus Whitening...See more for Hope campaign is poised to bring total contributions to over $200,000 by the end of the year. Also, during the month of October, Heraeus made a donation to breast cancer research for each "like" on the Heraeus Dental 360 Facebook page. October is also Domestic Violence Awareness Month, which Venus White supports by helping domestic violence victims through the AACD's Give Back a Smile (GBAS) program. Heraeus donates Venus White systems to participating dental practices that pledge to donate proceeds directly to GBAS.
Maverick Dental Laboratories is launching a "Crowns for a Cure" campaign during the month of October to help raise awareness and find a cure for breast cancer. As part of the campaign, Maverick has turned...See more their marketing and operating materials pink to coincide with the campaign's message. Prescriptions, case boxes, invoices, informative box stuffers and even delivery driver's wardrobes have all transitioned to the familiar campaign color. During the month of October, a portion of the proceeds from every case sent to Maverick will be donated to the Kristy Lasch Miracle Foundation. Founded in 2005, the foundation's mission is to provide financial assistance to women under 30 living with breast cancer. "Before she died, Kristy envisioned creating an organization to help younger breast cancer patients," says Tom Lasch, Kristy's father and founder of the Kristy Lasch Miracle Foundation. "She knew too well how financially cumbersome the disease could become, and the unique challenges of having the disease at such a young age. The Kristy Lasch Miracle Foundation was created in her memory, and honors her dream." More information about the foundation can be found by visiting their website at www.kristylasch.org. "We are always looking for a way to give back to the community and feel that contributing to the Kristy Lasch Foundation will make a significant difference", says Joe Fey, co-owner of Maverick Dental Laboratories. "We all know somebody who has been affected by breast cancer. During our research on the issue, we were shocked to find that one in eight women will be diagnosed with breast cancer. This has become a very serious health concern worldwide and we are happy to help in any way we can." If you would like more information about the campaign, please contact Stephanie Bergman at 724-733-7444. About Maverick Dental Laboratories, LLC Maverick Dental Laboratories in a full-service dental laboratory, established in 2003. The laboratory provides a wide range of dental prosthetics to a national customer base. For more information, please visit http://www.maverickdental.com.
In honor of Breast Cancer Awareness Month, Whip Mix is offering a PINK Denar® Mark 320 Articulator.