Television cameras. 8,000 viewers. And a dental technician in the spotlight.
This is not a common scenario, but one day last year, Eddie Corrales, CDT, seized the opportunity to introduce his new venture—CADSmiles—directly to prospective patients when he appeared on the cable show, San Diego Living.
During the five-minute segment—which cost Corrales $1,000—he was interviewed by the show's host, demonstrated CAD/CAM scanning and design, and shared before-and-after photos of CADSmiles makeovers.
CADSmiles is an in-office service that Corrales markets to CEREC doctors. When a client has a large or esthetically challenging case, Corrales goes to his office to consult with the patient and then uses the dentist's CEREC system to design and fabricate the case—usually within hours.
"I tell patients I'm basically their own private smile designer. We talk about their expectations and, once the restorations are seated, I can immediately take care of any adjustments....
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"So many are affected by breast cancer and if we can increase early detection, we can help fight the disease," says Jessica Birrell, Owner, Capture Dental Arts, Saratoga Springs, UT.
To that end and in honor of October being Breast Cancer Awareness month, Birrell is giving her packaging a pink-themed makeover. Her delivery boxes are tied with a pink bow, the case boxes are wrapped in a sheer pink bag and the impressions are enclosed in a cellophane bag imprinted with the pink breast cancer ribbon.
Also in the boxes are pass-along items for dentists to give to their patients, including a pocket-size handout, What Everyone Should Know About Breast Cancer....In Women As Well As Men; mints in wrappers featuring the breast cancer ribbon and early detection messages; and wrist bands and pens. The wrist bands and pens are themed: "Fight Like a Girl" for females and "Tough Guys Wear Pink" for men. "In addition to being educational and promoting awareness, these materials demonstrate the dentists'...
The CNC Group—a group of 31 laboratories that share knowledge and group purchasing activities—are participating in a CNC Goes Pink campaign through the fourth quarter of this year to raise money for breast cancer research.
Whip Mix Corp. has manufactured pink articulators exclusively for the group and will donate a percentage of sales of the articulators; laboratory members are using Whip Mix's pink mounting stone and will donate mounting fees to breast cancer research. Whip Mix has also provided CNC member labs with marketing materials to educate clients about the program.
The CNC group was started in 2004 and got its name from the initials of the three founding laboratories: Carter, Naturalike and Centric. For details, visit www.CNCGroup.org.
On October 11, Henry Schein employees commemorated National Breast Cancer Awareness Month by wearing pink and generously contributing their own funds in support of cancer research and care. Through the end of the year, the Henry Schein Cares Foundation will donate a portion of the sales of its special "pink products" to the American Cancer Society; the company has raised more than $500,000 for cancer awareness over the last seven years.