PUBLIC AWARENESS CAMPAIGN: I received an e-mail survey this week from the NADL to gauge my interest in a national public awareness campaign delivered through social media media outlets. Most importantly, it asked how much we would be willing to contribute financially to such an effort.
Question 1: How much money would it take to run an effective campaign over several years?
Question 2: What is a reasonable expectation for results?
Question 3: Who is going to pay for it over the long run?
Question 4: How would dentists react to this type of effort?
Looking forward to responses.