Optimizing photos for search engines
Easy one this week. After the last few posts you should have your web masters/designers running around in circles.
When human traffic is looking at a website they see all the graphics, pretty colors, calls to action and navigation. For a bot (the search engine tool that searches your site to give it a ranking) the view is completely different; links, titles and alternate names tell the bot what it's looking at because it can't see photos, pictures and graphs.
One of the easy ways you can tell if you have optimized a graphic on your site is buy 'mousing over' the image. If you've linked it, the link will show in the bottom left of your web browser and if you've given it a title or alternate name the name of the picture will pop up over it. If this doesn't happen, chances are the search engines can't see what humans can which effects your search-ability.
As most dental lab owners are also aspiring photographers, it's a good practice to get into to include the title/name/link/alternate information for the image. Including this information for all your images on your site will optimize your images and your site.
If you've put together an album or slide show on your site include it in the comments to show us how you did it and show it off! And collect a little cheeky traffic ;-) — tagged Rayne Verity