Tija, thanks for taking the time to speak your mind. Clearly, we know this is a highly emotional issue and one that many others in our community have strong opinions about.
As a staff, we had a lot of discussion about what our role, obligation and policy regarding the acceptance of advertising from offshore laboratories should be. We concluded that:
a) We live in a global economy and our obligation is not to take a public pro or con stance toward offshore outsourcing.
b) Our responsibility is to provide an unbiased communication platform for all members of the dental laboratory community.
c) Our job is to disseminate information, help readers understand and digest what is happening, what the trends are and what their peers are doing to remain competitive, etc. Itâs up to each reader to make an informed decision as to whether or not itâs a business model that works for him; itâs a personal choice.
d) Whether we like whatâs happening or not, we know laboratory owners need to adapt to a changing market and not printing overseas outsourcing ads isnât going to stop that change.
Keeping the dialogue going, however, does help and weâd certainly not be helping the community by turning a blind eye to whatâs going on.
I hope you will come to appreciate that the advertising in LMT is also a source of information. By paying attention to who has the advertising dollars to spend, you can learn a lot about whatâs happening to our market and where it might be headed.
The heaviest attrition weâll see in our field wonât be because China took over. It will be because weâve gotten old and the number of retirees is far greater than the number of newcomers to our field.
Our American entrepreneurial spirit is strong; doctors prefer working with a local labâon average, 78% of a labâs clients are localâand, in the end, thereâs no better customer service than localized customer service. And excellent customer service is King.