Weekly Web Tip: One of the ways search engines track if a website is 'up-to-date' is by tracking changes. If a website is 7 years old but it hasn't changed any content or structure then it will fall in 'active' status. Blogs are a fantastic way for a website to stay active because the main function is to put up continuous content (activity). If you have a website and have easy access to change content then changes should be made on a regular basis. The more constant the changes the better. It doesn't have to be everyday, but you should aim to change or alter your website every 2 months. Remember that new happenings in the lab are a great reason to post more information on your site and it lets your dentists and other visitors know what's happening in your lab.
Integrating a blog is an easy way to ensure there is continuous new content on your site but make sure the blog is on YOUR site and not an outsourced blog - the easy way to tell being when you go to the blog and look at the URL (website address at the top of your browser) you want to see your website address and not a blogspot or wordpress appearing in the address.
If you don't have access to changing the content on your site because you have created your site through a web master and you have never actually touched your site after its creation then it might be time you look at arranging some access.
Remember you run a business that improves peoples lives. Celebrate every victory and share every advancement. If you have a new CAD CAM then post it. If one of your employees is now a CDT share it and if you have new products or techniques then let the world know and post it.
Feel free to comment on these posts and share your experiences, questions or objections - all are welcome. The goal for these weekly tips is to help dental lab owners with website design and search-ability.