This is really good advice and well written, on how lab owners can position position themselves to capitalize on the changing landscape through education based marketing, which is more important now than ever.
The lab of the future is going to have to change from just doing production to becoming technical consultant, if they want to maximize their value and attract new clients.
Posted November 3 at 5:18 pm
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According to LMT’s 2012 Fee Survey, 42% of laboratories have more than one fee schedule.
Here are the top three reasons why: (1) 48% Lower fee for high-volume clients; (2) 39% Fees for “high-end” restorations are higher than ones for conventional ones; (3) 39% Fees for “economy” restorations are lower than those for conventional ones
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LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. Through LMT Magazine and our LAB DAY shows, LMT works to advance excellence in dental technology, enhance the products, services and communication of dental technicians, and give dental laboratory owners and managers the tools they need to flourish. Learn More »