When it comes to profitability I would say this: Compete on value NOT price.
Ask yourself "How can I bring more value, service, convenience, assurance, speed, or novelty to the service I am offering?"
This...See more is how you can set yourself apart. This is how you can prevent your service from becoming a commodity, and how you can make your business engaging.
You are only limited by your imagination. — tagged 4 topics
This is really good advice and well written, on how lab owners can position position themselves to capitalize on the changing landscape through education based marketing, which is more important now than...See more ever.
The lab of the future is going to have to change from just doing production to becoming technical consultant, if they want to maximize their value and attract new clients.
- 78% Don’t have the equipment, staff or expertise in house - 48% To offer a wider variety of restorations - 12% When they have too much work/to even out the workflow - 11% To test new products and restorative materials before making purchases - 7% When the lab is short staffed - 3% When our equipment is down/being repaired
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