Web Extra!: Marketing On Wheels

LMT Communications, Inc. · Marketing · Aug 2010

  • Precision Ceramics Dental Laboratory, CT Scanning & Implant Planning Center, Montclair, California
    "Our vehicle is often parked in medical complexes where other specialists such as ENT's and plastic surgeons who might use our services practice," says Jackson. "Overall, we've had some interesting response, mostly from children riding with their parents!"

  • Albert Tassi Dental Studio, Ltd., Elmhurst, Illinois
    The newest addition to Albert Tassi Dental Studio's delivery fleet is this Smart Car nicknamed "The Molar Express."

  • Precision Ceramics Dental Laboratory, CT Scanning & Implant Planning Center, Montclair, California
    Precision Ceramics Dental Laboratory has historically been a mail order lab with very little local business. When it opened up a Cone Bean CT Scanning and Imaging center in 2009, the lab's business model changed to one where it was now serving the public directly. "In fact, we are competing with local imaging centers that have very little experience with implant planning and are more adept at cephalometric tracing and orthodontic presentations," says Mark Jackson, co-owner and vice president. "We felt it would be worthwhile to make our expertise known, and since we are one of the first dental laboratories in the world to have this business model, we went big with bold graphics."
    Precision Ceramic Dental Laboratory's delivery vehicle features Cone Beam Computer Tomography, a high resolution three-dimensional image of a patient's mouth, face and jaws.

  • Albert Tassi Dental Studio, Ltd., Elmhurst, Illinois
    The delivery vehicle—which gets 40 miles to the gallon—features a business card holder on both sides so prospective patients can take a card from one of the lab's dentist-clients.

  • Albert Tassi Dental Studio, Ltd., Elmhurst, Illinois
    There is a lot of traffic congestion and highway construction in Chicago so we figured, why not use that downtime to market FOR our clients,” says Mary Tassi, RDH, VP, Albert Tassi Dental Studio. "Asking witty questions on the vehicle itself gives people stuck in traffic time to smile and think about going to their dentist; we've had patients who've seen the cars on the road call the lab for a referral!”

  • Albert Tassi Dental Studio, Ltd., Elmhurst, Illinois
    The lab's other delivery vehicle is a Scion that people call a "rolling billboard."

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