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- December 2014
Every now and then something comes along to add spice and extra-rich texture to the make-up of our community and that kind of energy is both welcome and contagious. If you’re familiar with the group that calls itself DTG, the Dental Technicians Guild, you know what I mean. It has an edgy cool that exudes energy and also draws it in. Its goal is to celebrate a passion for restorations that mimic natural dentition in both form and function.
Social media plays a large role in keeping members of the group active and engaged 24/7. DTG members share photos of their work on the Guild’s members-only...
- June 2014
SEO ensures that your target audience has the ability to quickly find your laboratory’s website through a search engine; it’s what gets your website found and helps build traffic to your site.
- April 2014
“Change, consolidation and new business models are inevitable, but survival, growth and a seat at the table are optional. Your future in the next several years is dependent on what you decide to do,” said Mark Murphy, DDS, in his State of the Industry presentation at the 88th Annual Cal-Lab Meeting. “We have tremendous control over what our role will be in the future. You can’t change the direction of the wind, but you sure can set your sails.”
Other speakers during this year’s meeting offered ideas on exactly how to set those sails. Terry Fine, President of...
- February 2014
In its infancy, laboratory owners didn’t immediately see the internet’s application to their business. However, in the past 15 years, the number of laboratories with internet access has tripled, with 88% of U.S. laboratories LMT surveyed now having online capability. The ability to transmit data over the internet is fueling the growth of milling centers and subcontracting businesses. Emailing questions, case considerations and photos with clients has become the norm. And the opportunity for far-reaching promotion has prompted more than 40% of laboratories to market their nother third...
- October 2013
This Fall I’m heading to the great state of Arizona for a couple of months and I’m hoping to meet some laboratory owners while I’m there. I’m also hoping I can make some stops during the drive out (the last week of October) and possibly the first week of January on the drive back.
Our route takes us through Harrisburg, PA, then along the Pennsylvania Turnpike and over to I-70 and down to I-40. We’ll be going through Columbus, OH; Indianapolis; St. Louis and Springfield, MO; Tulsa and Oklahoma City, OK; then across to Amarillo, TX; Albuquerque, NM; and into Flagstaff,...
It's time to get involved in social media: it's free, it's easy, and more and more of your competitors are doing it.
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When it comes to marketing, more laboratories are going digital to reach dentists: theyâre building websites, using social media, advertising online and phasing out printed marketing pieces in favor of digital ones.
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- September 2013
A year ago, Whip Mix Corp. promoted its Vice President of Manufacturing, Jim Myers, to President of the company, succeeding Allen Steinbock, the grandson of Whip Mix Founder Edmund Steinbock, Sr. This promotion makes Myers the first non-family member President in the company's history. LMT travelled to Louisville, KY, to talk with Myers about his new position and where the company is headed.
LMT: As President, how has your role changed?
Myers: For 11 years, my priority was our manufacturing processes; now, it's more focused on customer needs and opportunities. I have much more interaction with...
Read More 4 minute read
Thanks to the advent of digital technology, many laboratory owners and managers are discovering new business models and finding ways to reinvent their businesses and reinvigorate their careers. Here are the stories of three lab owners/managers who have done so using Sirona Dental, Inc.'s CEREC Acquistion Centers, Sirona Connect.
Read More 5 minute read
- August 2013
Written by Erik K. Curtis, DDS, MA, MAGD and reprinted with permission from AGD Impact, October 2012. (c)Academy of General Dentistry. All rights reserved. On the Web at www.agd.org. License #37166
America loves big business. Never mind the warnings of philosophers and other naysayers. For every Occupy Wall Street curmudgeon huddling under a leaky tent to protest stratospheric CEO incomes, a million of his compatriots get in line at the local Apple store to purchase the company's latest and greatest products. For every crusader decrying the ethics of the bottom line, an army of analysts crisply...
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- February 2013
From consistency and good service to referrals and successful seminars, these tips and techniques help you maintain the relationships you have and find the customers you want.
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- November 2012
Marketing maven Walter Orellana has gone back to basics; in today's changing landscape, he believes face-to-face sales and personal relationships are the real keys to success.
That's proven true at Excel Dental Studios where he was hired last year to help rebrand the laboratory, broaden its target market and grow the business. And grow it he did: the laboratory has gone from 12 to 35 employees in the last year alone.
Orellana's easy-going personality and knack for networking make him right at home exhibiting at trade shows, visiting dental offices and socializing with dentists in a variety...
- April 2012
We've got the ball rolling. We're moving the needle in the right direction--maybe not as fast or as far as we'd like--but it's moving," said Dr. James Willey, Director of the ADA's Council on Dental Practice, addressing almost 50 technicians, dentists, educators, manufacturers and association representatives at the 8th annual Lab Summit in Chicago.
The ADA's involvement in the Summit has grown substantially since the group was formed in 2005 by Drs. Gordon Christensen and Bill Yancey to brainstorm about the challenges facing the laboratory community. As in past years, the meeting touched on many...
- February 2012
7 Marketing Strategies to Boost Your Business: Share Your Faster, Smarter, Better Marketing Tips Here!
Problem: I'd like to boost my laboratory's name recognition in my local community. What are some low-cost public relations strategies?
Strategy: Public relations initiatives are a valuable way to promote your company without having to spend big bucks. They can enhance your credibility and help build your name recognition within your community and amongst potential clients. Here are some ideas to get your lab name out there and keep it visible:
• Call your local paper's health editor and offer to answer any questions he may have or send a letter to the editor offering your...
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- October 2011
LMT reports on the highlights of 3M ESPEâs 2011 Media Tour in August, including new products and social media usage.
Now more than ever, laboratory owners are stepping into the role of educator to their clients.
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- June 2011
LMT's 2010 Internet Usage Report coverage explains how laboratory owners are using the internet to reach out, save time, reduce costs and increase efficiency.
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In just four years, Michaelangelo Dental Studio, Tujunga, CA, has grown from a staff of two to 10 and sales have increased 425%. Find out how.
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- April 2011
While not everyone sees their sites as a new-business generator, many owners are taking a âbuild it and they will comeâ approach.
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