LAB DAY Chicago was particularly energized this year.
With technology calling the shots on so many levels, it seemed attendees flooded the Exhibit Hall and educational programs with a heightened level of enthusiasm. That’s just what’s needed if you want to keep on top of what’s trending.
Like you, manufacturers are caught up in this enthusiasm as well; they have no choice. Even though they are the ones spearheading the digital transition, it is an intense time for them. Take any heavy-hitting, long-time player in this field: from their perspective, it’s unimaginable to think they’d go the way of Kodak and be phased out by technology.
Therefore, like you, they adapt. The acceptance of digital and our adaptation of it were palpable at the show. It’s no longer “should I get involved” but “how do I get involved?”
With some suppliers continuing to expand their product offerings, new companies have emerged to offer tightly segmented and specialized services. Even as the number of laboratories begins to shrink, there is more, more, more to buy. And everything is focused on time. It’s the name of the game; going digital means time-saving devices and technologies and faster turnaround. The rule of this game: tenacity.
Tenacity is an interesting characteristic for our community. In many ways, it has been our mortar during downturns and upturns. We egg one another on to make it through a slump and, in times of too much work and not enough hands, to burn the midnight oil.
The tenacity you’re commandeering now requires a willingness to keep listening and learning. It was clear at LAB DAY that adaptation of the digital model is becoming universal and the flow of information from all sides is tremendous. The array of choices has its pros and cons. Can the market sustain them all? At some point, there will be fallout.
Your mantra—and ours—it seems, is: Be vigilant, be tenacious and do your research.
Here’s a heads up: you’ll have even more choices next year. In 2015, LMT LAB DAY moves to the Hyatt Regency Chicago.
While we’re sad to leave the Sheraton—home to our show for almost two decades—we’re extremely excited the Hyatt has enough space to accommodate every company that wants exhibit space. For the last several years we’ve had a waiting list of would-be exhibitors. This year, it multiplied exponentially and that had to be addressed; it was time for a new home.
You can look forward to wider walking aisles, space for one-on-one conversations and an Exhibit Hall café for attendees.
If you thought this year was a blast, be prepared for Blast 2.0!
© 2015 LMT Communications, Inc. · Articles may not be reprinted without the permission of LMT
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