This Fall I’m heading to the great state of Arizona for a couple of months and I’m hoping to meet some laboratory owners while I’m there. I’m also hoping I can make some stops during the drive out (the last week of October) and possibly the first week of January on the drive back.
Our route takes us through Harrisburg, PA, then along the Pennsylvania Turnpike and over to I-70 and down to I-40. We’ll be going through Columbus, OH; Indianapolis; St. Louis and Springfield, MO; Tulsa and Oklahoma City, OK; then across to Amarillo, TX; Albuquerque, NM; and into Flagstaff, AZ.
We are taking all three dogs and our one remaining twenty-one-and-a-half-year-old cat and renting a house in Fountain Hills, just north of Phoenix, through the end of the year.
I’m letting you know so you can let me know if you’d welcome a quick hello. I’d love to know some history about your laboratory and how you’re faring in this digital age. If your lab is near any of the interstates we’ll be on, please email me: judy@LMTmag.com.
The Internet affords me the opportunity to work remotely. As long as I can connect, I can work. The best thing is that, these days, making connections seems to be on everyone’s mind, even though these connections are mostly not face-to-face. They are eye to smartphone, to tablet, to laptop.
Nevertheless, in business, connecting is akin to marketing and the digital age provides an entirely fresh landscape to populate with both social and promotional messaging. That is what this issue is all about: It is jam-packed with useful, valuable ways to reach out to your client base in the digital realm.
Most laboratory owners are not marketing themselves and their services online in a big way. That’s fine. Time is on your side; dental professionals are traditionally late adopters to new marketing technologies. It’s just a matter of education . . . and time.
On the other hand, experience teaches us that some trends creep in slowly and then, before we blink, overwhelm us with how quickly they’ve taken over. We don’t want that to happen to you. We want you to be future ready and I think you’ll find this issue to be a terrific guide.
P.S. We took our own advice and are future ready. That’s why we created The BRIDGE at LMTmag.com. With over 13,000 laboratory peers already signed on, it is the industry’s own social media hotspot. As a marketing tool, it’s particularly perfect for anyone offering lab-to-lab services. See page 42 for details.