When it comes to marketing, more laboratories are going digital to reach dentists: They're building websites, using social media, advertising online and...See more phasing out printed marketing pieces in favor of digital ones. Whether you're a novice or savvy marketer, LMT's coverage is chock full of unique ideas and easy-to-implement strategies that can get you started or take your digital marketing efforts to the next level.
In the subject line of your marketing eblasts, use less than 55 characters; don’t use all caps; and avoid the words “free,” “credit,” “offers” and “act now” to prevent being mistaken for spam.
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LMT Communications delivers the business strategies, information, dental laboratory news and education that dental laboratory decision-makers need to succeed. Through LMT Magazine and our LAB DAY shows, LMT works to advance excellence in dental technology, enhance the products, services and communication of dental technicians, and give lab owners and managers the tools they need to flourish. Learn More »