Digital Technology: Three Reinvention Strategies

Kelly Fessel Carr · Industry News · Sep 2013

  • Bringing CEREC Omnicams to the dental office in specially outfitted cars, Smile Design, Inc. offers same-day imaging and fabrication services. From l. to r.: Richard Braddock, Image Consultant and Co-Owner; Tim Sullivan, CEREC Specialist; and Chad Rogers, Co-Owner.

  • Thanks to the efficiency of digital technology and Sirona in-Lab, Bill Atkission has more free time to kayak and hike near his Asheville, NC laboratory, Bella Vita Dental Designs.

  • Seizing on a new niche—to work in dental offices helping dentists make the most of their CEREC chairside systems—Barbara Rodriguez, CDT, started Digital Aesthetics earlier this year.

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