Brad Stevenson: Bringing New Life Into Family-Owned Lab
Posted Nov 15, 2012, Published 2012-11-01
In just two years, Brad Stevenson has made significant changes at Stevenson Dental Technology, Inc., a full service lab in Crystal River, FL, owned by his parents, Tim and Linda Stevenson.
He's established a CAD/CAM department and stepped up the lab's marketing efforts, including creating a Facebook page and website, through which the lab gained three new clients; updating its promotional materials; and enhancing its sales effort with face-to-face sales calls.
"Recently when I stopped by a new dental office to pick up its first case with us, the office manager mentioned that my wonderfully friendly son stopped by so the dentist decided to give us a try," says Linda. "Brad has brought new life to the lab. His youth and fun personality add so much to our work day. The profession needs more young people like him!"
Having grown up in the lab, the family business is close to Brad's heart. He earned a degree in geology from the University of Florida and returned to the lab after graduation. In 2011, he won the NADL's Pillar Scholarship and is awaiting the results of his final exam to become certified in removable prosthetics.
He loves his job because of the creativity and artistry involved and the fact that "there's a physical product as a result of my labor. It's very rewarding. Working in the lab doesn't feel like work."
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